Instagramagic

The beauty of Instagram is that it can make anyone look like they have taken a photography class or at the very least know how to use a camera. The filter options can turn any object into a thing of wonder, even if it was just a cheeseburger. If you want to capitalize on this app, think about the message you are trying to send--to your friends, clients, or what have you--and then click away. If you want to show the progression of your cooking skills, boom, Instagram all those meals you prepared to show off your new delectable portfolio. If you are capturing the change in seasons for a weather montage, go ahead and pick a location and take photos every day or week to string together in a slide show.

Businesses can update their marketing approach by utilizing Instagram in campaigns. With the help of their followers, they can have a variety of pictures of people enjoying their products and engaging with the brand. Everyone wants to be part of something bigger, and what better way than being part of a campaign that promotes a brand they believe in. All companies have to do is target these individuals and let them submit photos of how they rock a pair of jeans, use a trendy handbag, or scale mountains in hiking shoes. The point is to connect with the people that buy products and to strengthen the bond with a certain brand so that loyalty is a factor when choosing whom to purchase from.

Not every app is right for every business, but Instagram is basically photo sharing and even if you do not think your products are worth the limelight or a photo shoot, think again and come up with a creative perspective. Or let your customers create a new look for your brand by hosting a photo contest that captures the essence of your brand. The beauty of this platform is that pictures can speak volumes, you just need to know what you want to say.