Start Ups and Social Media

Social Media Marketing is for every business. Differing industries and varying sizes of companies can utilize the tools online to make the most of their business. Smaller companies can benefit more from the use of social media because many of the platforms are free to set up and maintain. A new company on the rise that has its origins in Georgia is Peach State Pride and a screen shot of their website's Homepage is below. You can see from the tabs that accessing their social media is extremely easy for consumers. Links to their Facebook, Twitter, Blog, and Pinterest is located at the top of the page unlike some business's websites that list these links at the bottom of the page or on a sidebar or hidden like a buried treasure. It is refreshing to see this new company have such a clean image and connection to platforms that will increase their traffic and sales.

I initially found out about PSP by seeing a car decal on a friend's SUV, then a girl on campus was wearing a PSP shirt and I was digging it, so I did what anyone would do, I Googled "Peach State Pride" and found the website, Facebook, etc. Going to the website, I could easily find the products and what PSP is all about. The owner is happy to make a profit (the foundation of every business) but he also wanted to instill pride for the fine state of Georgia and have the means to donate money to three causes: Georgia Historical Society, Georgia Wildlife Federation, and Georgia Cancer Foundation. Many people feel fulfillment when donating to good causes but more would be willing to give money when getting something in return. Selling shirts, koozies, car decals, and hats are a way to raise funds while satisfying the need to have a souvenir from the donation. 

The Twitter account has over 2,000 followers and they are currently following over 1,000. Many of the tweets are RTs of consumers praising the products and mission of PSP. Their Blog has many posts about new developments and partnerships PSP has made in the apparel industry and includes posts of Instagram pictures of people wearing the PSP products. Maybe PSP should set up an Instagram account  for these posts and the blog can include more content. Their Pinterest account includes boards such as "Georgia Weddings" "'Merica" "Southern Hospitality" and so on. They are not specifically pushing their product on to consumers but more of a lifestyle that consumers of PSP share. Overall, this new company is utilizing social platforms appropriately to grow and keep consumers informed and involved.